Baidu Restructures MEG, Merges Commerce and E-Commerce Units in Latest AI-Driven Reorganization
Baidu's Mobile Ecosystem Group (MEG) has undergone another significant organizational shakeup, consolidating its commerce and e-commerce operations into a single business unit as the Chinese internet giant accelerates its transition toward an AI-native operating model. The restructuring merges the Commerce Department and the E-Commerce Business Unit into a newly formed "Big Commerce Business Unit," led by Vice President Ping Xiaoli. Additionally, the Digital Human Innovation
Baidu's Mobile Ecosystem Group (MEG) has reorganized, combining its commerce and e-commerce operations into a new "Big Commerce Business Unit." This unit, along with the newly independent Digital Human Innovation Business Unit, will be led by Vice President Ping Xiaoli. This move is part of Baidu's ongoing strategy to integrate artificial intelligence across its business operations. The company has been undergoing several restructurings throughout 2026 to align its products with an AI-native model, including previous mergers and the establishment of an AI research committee.
This reorganization highlights Baidu's strategic focus on leveraging AI, particularly digital human technology and integrated commerce, to drive future growth and maintain competitiveness in the evolving tech landscape.
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