Copa do Mundo de 2026 expõe disputa bilionária entre Nike, Adidas e Puma
Seleção brasileira estará na Copa do Mundo de 2026 Getty Images via BBC Por trás da disputa futebolística da Copa do Mundo de 2026 se esconde uma batalha comercial milionária, envolvendo empresas do ramo esportivo e as mais célebres estrelas em campo. Enquanto as gigantes do setor disputam espaço na maior vitrine esportiva do planeta, amplia-se a tendência de jogadores fortalecerem o passe midiático com o registro de marcas próprias. Três grandes marcas esportivas vestem, jun
The 2026 World Cup is not just a sporting event but also a massive commercial battleground for sportswear giants like Nike, Adidas, and Puma. These companies collectively equip over 77% of the participating national teams, vying for global visibility on the sport's biggest stage. Adidas leads with 14 teams, including reigning champions Argentina, while Nike sponsors 12, featuring powerhouses like Brazil and France. Puma follows closely with 11 national teams, positioning itself as a significant player in this lucrative market.
The competition extends beyond team sponsorships, encompassing individual player endorsements and the growing trend of athletes launching their own brands. While Adidas faces the loss of its long-standing partnership with Germany to Nike, it still boasts stars like Lionel Messi. Nike counters with endorsements from global icons such as Cristiano Ronaldo, Kylian Mbappé, and Vinícius Júnior, highlighting the intense rivalry for market share and brand prestige.
This commercial rivalry significantly influences team kit designs, player endorsements, and the overall marketing strategies of major sportswear brands, impacting the business of football.
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