News24 | From a Stellenbosch dorm to UK shelves: How lifestyle brand FOM went global
Roal Boezaart loved making clothes as an undergraduate at Stellenbosch University.But not even he thought his designs would be in 30 stores around the country, worn by the Springboks during a World Cup, and heading to the UK for their first global store opening.
What began as a passion project for Roal Boezaart in a Stellenbosch University dorm room has blossomed into a global lifestyle brand. His clothing designs, initially created as an undergraduate, have achieved significant domestic success, including being worn by the national rugby team, the Springboks, during a World Cup. The brand, FOM, is now set to expand internationally with its first store opening planned for the United Kingdom.
This story highlights the potential for local entrepreneurial ventures to achieve international recognition and market penetration.
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