AI ‘content creators’ are getting harder to spot
Aitana Lopez, AI avatar by creative agency The Clueless. | Image: The Clueless This is The Stepback , a weekly newsletter breaking down one essential story from the tech world. For more on AI confusion, follow Robert Hart . The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here . How it started At first, AI influencers were relatively easy to identify - and to ignore. Aside from the occasional bursts of hype, they didn't seem to change much a
Artificial intelligence-generated virtual influencers are becoming increasingly sophisticated and difficult to distinguish from human creators. Early examples of AI avatars, such as Lil Miquela and Imma, were clearly digital productions. However, newer AI-powered content creators are now harder to identify, blurring the lines in the social media landscape. This advancement suggests a growing trend where AI is being used to create personas that mimic human influencers.
The increasing indistinguishability of AI creators raises questions about authenticity and transparency on social media platforms.
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