Penggunaan AI secara beretika lonjak revolusi industri kreatif
KUALA LUMPUR: Ledakan teknologi kecerdasan buatan (AI) yang semakin pantas meresap ke dalam sektor kreatif global mencetuskan pelbagai reaksi, daripada keterujaan terhadap potensi inovasi sehinggalah kebimbangan mengenai masa depan tenaga kerja manusia. Walaupun teknologi itu dilihat mampu merevolusikan proses penerbitan kandungan menerusi peningkatan kecekapan, penjimatan kos dan penghasilan karya berkualiti tinggi, pemain industri berpendapat AI tidak seharusnya dianggap se
The rapid advancement of artificial intelligence (AI) is significantly impacting the global creative industry, sparking both excitement for innovation and concerns about job displacement. Industry leaders, however, advocate for viewing AI not as a threat but as a powerful tool to enhance efficiency and reduce production costs. FINAS Chairman Datuk Hans Isaac emphasized that AI complements human creativity, accelerating processes like filmmaking and potentially shortening production timelines from 100 days to around 60. This efficiency can lead to cost savings, which can then be reinvested into improving crew welfare and compensation. KRU Group Founder Datuk Norman Abdul Halim echoed this sentiment, highlighting AI's potential to elevate local creative works and even challenge the dominance of large-scale productions like those in Hollywood. He cited examples of films being completed in as little as 14 days using AI, demonstrating its capacity for high production value and unique storytelling.
The integration of AI into the creative sector presents a paradigm shift, offering opportunities for increased efficiency, cost reduction, and enhanced creative output, while also necessitating a proactive approach to managing its impact on the workforce and industry standards.
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