国内販売開始から46年 グミがアメやガムを追い越した二つの要因

Gummy candies have surpassed hard candies and chewing gum in domestic sales in Japan after 46 years on the market. This shift is attributed to two primary factors that have driven the popularity of gummies. These factors have allowed gummies to capture a larger share of the confectionery market, appealing to a broader consumer base.

The rise of gummies highlights evolving consumer preferences in the Japanese confectionery market, impacting product development and sales strategies for candy manufacturers.