Getting scammed via a text will be harder from July 1 – but more businesses need to act
Kampus Production/Pexels , CC BY From July 1, when you get a text claiming to be from the Australian Taxation Office, Australia Post or any other organisation, the first thing to check for will be one little word: “unverified”. If it says that, be extra careful. Australia’s phone companies blocked more than 153 million scam text messages in 2025 alone, as part of their obligations under the industry’s scam code . Yet many others are still getting through to our phones. Until
Starting July 1, Australian mobile users will see an "unverified" label on text messages that fail to meet new sender authentication standards. This initiative aims to curb the prevalence of fraudulent messages that mimic legitimate government agencies and major corporations by spoofing sender IDs. While major organizations have already prepared for this transition, millions of small businesses and community groups must proactively register their sender IDs to ensure their communications remain trusted. Failure to comply with these registration requirements could result in legitimate messages being flagged as potential scams. This move represents a significant effort to protect consumers from the billions of dollars lost to digital fraud annually. Ultimately, the policy seeks to force scammers out of the communication channels used by reputable entities.
This regulatory shift introduces a critical security layer to mobile messaging, forcing businesses to verify their identity to prevent scammers from impersonating trusted institutions.
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